1970s Phool Cotton Gauze Dress

Vintage 1970s Phool India Block Print Dress – Rare Bohemian Icon in Royal Purple

A beautifully preserved example of 1970s bohemian fashion, this Phool India dress combines collectible label appeal with rich historical and cultural depth. Made from lightweight cotton voile, it features a traditional hand block print in soft lilac and deep violet, with a tiered silhouette, softly gathered bodice, and a contrast printed yoke and hem.

Founded in the UK in the 1970s, Phool was among the most beloved Indian import labels, alongside brands like Anokhi and Adini. Their pieces were stocked by stores like Liberty and exported worldwide during the height of the hippie trail era. Known for their flowing silhouettes, natural fabrics, and traditional artisan prints, Phool garments are now highly sought-after by collectors of vintage and textile fashion alike.

The intricate block printing seen here is a centuries-old Indian textile tradition, where each motif is hand-stamped using carved wooden blocks. No two garments are ever quite the same, and the slight irregularities only add to the piece’s artisanal charm. The purple colour palette — a combination of lavender, violet, and plum — carries special significance in 1970s fashion. Associated with spiritual exploration, counterculture, and feminine power, purple was often worn as a subtle symbol of freedom, mysticism, and transformation.

📌 Condition: Good vintage condition, one small hole under the right arm has been repaired. The cotton is very light and quite delicate. All seams intact and print still vibrant. Freshly cleaned and ready to wear.

Brand:

Approximate fit: EU 36–38 / UK 8–10 / S–M
Free through the waist and hips; best for busts up to approx. 94 cm.

Measurements (taken flat):
Bust (pit to pit): 45cm; underbust 44cm
Shoulder to shoulder: 36cm
Waist: free
Hip: free
Sleeve length: 59cm 
Length (shoulder to hem): 116cm

Care Instructions:
We recommend gentle hand washing in cold water with a mild detergent to preserve the delicate fabric and dyes. Do not tumble dry. Dry flat away from sunlight. Alternatively, dry clean if preferred. As with all natural dyes and block prints, slight fading over time is part of the garment’s character and beauty.